Why Product Locators Matter in the Holidays
Shoppers don’t just want to know where your stores are. They want to know which store has the product they need. A product locator solves this by combining store visibility with stock availability.
According to Think with Google, 76% of people who search for something nearby visit a related business within a day. If your locator shows product-level availability, you capture that demand.
Benefits of Using a Product Locator
1. Reduce Frustration
No one wants to drive across town for a sold-out item. A product locator shows where items are in stock.
2. Increase Sales Conversions
By guiding customers to the right store, you reduce cart abandonment and improve in-store sales.
3. Improve Customer Loyalty
Saving customers time builds trust and makes them more likely to return.
Product Locator Best Practices for Holiday Sales
- Sync product data with your inventory system.
- Add filters for holiday-specific products or gift categories.
- Promote curbside pickup or same-day delivery where available.
- Highlight last-minute availability to capture Christmas Eve shoppers.
👉 Internal Resource: Customizing Storemapper Maps.
Case Study: Purple Toad Winery
Purple Toad Winery reduced customer inquiries by letting shoppers quickly find where specific wines were available . Their store/product locator became one of the most visited pages on their website.
Capture Every Holiday Sale
With a product locator, you ensure every shopper finds what they need fast, boosting sales, reducing frustration, and building loyalty.
👉 Launch your product locator with Storemapper free.
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