Badass Beard Care started as a grooming brand focused on quality products and strong community presence. As the brand grew, so did its retail footprint, expanding into barbershops and physical retail stores.
The challenge was simple but critical: make it easy for customers to find nearby locations that carry the brand.
The challenge of managing multiple retail partners
With products available in many independent barbershops and stores, customers often asked where they could buy locally. Social media comments and support messages frequently included the same question.
Without a centralized store locator:
- Customers struggled to find nearby retailers
- Retail partners missed foot traffic
- The brand lacked visibility into its physical presence
Building a clear and reliable store locator
Badass Beard Care used Storemapper to build a store locator that clearly listed barbershops and retail partners across regions.
Key features included:
- Simple location search
- Clean store list layout
- Easy updates as new partners joined
The focus was clarity, not complexity.
Helping customers choose where to buy
By answering the “where to buy” question directly on the website, Badass Beard Care reduced friction in the buying journey and improved customer confidence.
This approach also helped barbershops feel supported, as customers arrived already familiar with the brand.
Results and long term value
The store locator became a permanent part of the brand’s growth strategy, supporting expansion into new locations without increasing operational overhead.
You can read the full Badass Beard Care case study here for more details.
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External source: Why local availability matters in retail
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