How Badass Beard Care Boosted Barbershop and Retail Store Location Visibility

‍About Badass Beard Care

Badass Beard Care is a veteran-founded, American-made brand on a mission to help men embrace the most badass version of themselves, beard first. They handcraft high-performance beard grooming products using all-natural ingredients, and they back every order with a no-BS guarantee. Since 2014, they've built a fiercely loyal customer base of bearded men (and the people who love them), with hundreds of thousands of orders shipped nationwide and over 70,000 five-star reviews. As their online community grew, so did the demand for in-store availability, especially from barbershops, retail stores, and their wholesale partners across the country. They knew it was time to bridge the gap between their premium online experience and the in-person retail touchpoint.

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The Challenge

As the product line expanded and interest from retail buyers increased, they had a growing number of customers asking one simple question: "Where can I buy this stuff locally?" The problem? They had no easy way to answer that and no scalable solution to connect walk-in customers with the barbershops and stores that already carried their products.

"We needed a clean, mobile-friendly map tool to help customers quickly find our brand in the wild, without sacrificing speed, experience, or brand identity." - Christopher Samai

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Why They Chose Storemapper

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We were looking for something fast, flexible, and dead simple to manage. We came across Storemapper and immediately saw it checked all the boxes

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• Lightweight and easy to embed on their Shopify site
• Quick to update locations as new wholesale accounts came in, syncing to Google Sheets both ways was a massive benefit
• Customizable to match they look and feel
• Very Affordable and reliable - no fluff, no bloat

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The real kicker? The team was super responsive, easy to work with, and genuinely cared about making the tool work for our goals, not the other way around. Working Together Getting set up with Storemapper was quick and painless. We had a live, working Retail and Barbershop Locations page built into our site within a day. Adding new barbershops and retailers is as easy as using the online admin interface or filling out a Google spreadsheet, and the interface is clean enough for any team member to use even with zero technical background. We were also able to customize map pins, categories, and the design so it fits seamlessly with our site and brand. No clunky UI, no outdated tech - just clean function that works the way it should. - Christopher Samai

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The Results Storemapper gave us the visibility we needed. And fast. Customers can now quickly locate nearby stores and barbershops that carry Badass Beard Care, which has increased foot traffic and in-store product sell-through. Our wholesale partners love being featured on the map. It gives them exposure, drives in new bearded clients, and helps reinforce the value of carrying our products. Internally, our team is able to manage and update the map in minutes, not hours. Best of all: We're finally able to connect our online momentum with local retail growth thereby giving our customers options while continuing to grow our wholesale reach. - Christopher Samai

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