A Fragrance That Travels: How Chris Collins Brings Luxury Scents Closer to Customers with Storemapper

Overview

Fragrance is a portal, a way to transcend time, place, and memory. For founder Chris Collins, scent is more than perfume; it is storytelling. Each fragrance he creates is inspired by life experiences, cultural identity, and transformation.

In 2018, Chris turned his lifelong passion into Chris Collins Fragrance, a luxury brand that captures the elegance of French perfumery and the soul of Harlem. Today, his fragrances are featured in iconic retailers and boutiques across the globe.

As the brand expanded internationally, one challenge remained: helping customers discover where to experience the fragrances in person. Storemapper delivered that experience effortlessly. That is where Storemapper came in.

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The Challenge

Chris Collins retail partners were growing quickly in multiple regions. Managing store listings manually had become time-consuming and inconsistent.

They needed a simple and brand-consistent way to:

• Display all authorized partners worldwide
  
  
• Keep information accurate as new partners were launched
  
  
• Maintain a premium, on-brand look that matched their luxury image
  
  
• Reduce support messages asking “Where can I find your fragrance?”
  
  

The goal was to create a beautiful and effortless experience for customers discovering their next favorite scent.

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The Solution

Storemapper provided exactly what the team needed: an elegant and easy-to-manage store locator that fit naturally into their Shopify site.

In just a few minutes, the team:

• Imported all stockists with a single CSV upload
  
  
• Customized the locator’s design to match the brand’s minimalist style
  
  
• Embedded the interactive map directly into their Shopify page
  
  
• Enabled customers to search by city, country, or ZIP code
  
  

The setup required no coding and could be managed entirely by the marketing team, allowing them to focus on growing the brand rather than maintaining the website.

Today, visitors exploring the Stockist page on Chris Collins’ website are welcomed by an interactive map that reflects the brand’s signature elegance. The design is clean, understated, and aligned with the visual language of the fragrance house. With just a few clicks, customers can discover where to experience the collection in person, from perfumeries in the Netherlands to luxury department stores in New York

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The Results

Since adding Storemapper, the Chris Collins team has seen improvements in both customer experience and operational efficiency.

“Storemapper gave us a beautiful and intuitive way to showcase our retailers worldwide. It reflects our brand perfectly and makes it simple to update as we grow.” – Chris Collins, Owner

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Highlights:

• Updating new retail partners now takes minutes instead of hours
  
  
• Customer inquiries about store availability dropped
  
  
• The locator now features 73 stores across 3 countries
  
  

For a brand built on craftsmanship and storytelling, Storemapper helped extend that same experience online, making every fragrance easier to discover.

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About Chris Collins

Chris Collins Fragrance was born from a belief that scent is more than luxury; it is identity. Blending timeless French artistry with Harlem’s creative energy, each fragrance tells a story of transformation, elegance, and emotion.

Explore the collection at chriscollins.com.

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About Storemapper

Storemapper helps businesses of all sizes create customizable store locators in minutes. Trusted by leading beauty and fashion brands worldwide, it integrates easily with Shopify, WordPress, and other platforms.

Start your free 7-day trial at storemapper.com

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