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Managing store locations across multiple platforms is one of the most common pain points for multi-location businesses. Addresses change, hours get updated, new locations open, and keeping everything in sync manually is time consuming.
That is why syncing locations from Google Business Profile into your store locator can make a real difference.
Why Google Business Profile data matters
Google Business Profile is often the most up to date source of truth for:
- Store addresses
- Opening hours
- Contact information
- Temporary closures or holiday hours
When your store locator reflects the same data customers see on Google, trust increases and confusion drops.
The risk of manual updates
Without syncing, teams often update:
- Google Business Profile
- Website pages
- Store locator tools
Separately. This increases the chance of outdated or inconsistent information, especially at scale.
How syncing improves accuracy and efficiency
Syncing locations helps businesses:
- Reduce duplicate work
- Keep data consistent across channels
- Update dozens or hundreds of locations faster
- Avoid customer frustration caused by wrong information
This workflow is especially useful for retail and food and beverage brands managing large networks.
When syncing makes the most sense
You benefit most from syncing if you:
- Manage many locations
- Update hours frequently
- Have distributed teams
- Rely on local search visibility
We often reference this setup in Storemapper blog posts about scaling location management.
👉 Start syncing your locations with a scalable store locator
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