What Is a Product Locator Software?
A product locator software allows customers to see not just where your stores are, but exactly where specific products are available. It combines location search with inventory visibility.
For brands with hundreds of resellers or multi-location stores, this tool solves one of the biggest holiday frustrations: driving to a store only to find an item is sold out.
👉 Internal Resource: The Ultimate Guide to Adding a Store Locator.
Why Product Locators Are Critical
1. Meet Customer Expectations
According to Salesforce, 88% of customers expect businesses to provide real-time availability. Product locators make that possible.
2. Reduce Abandoned Carts
If online shoppers see they can get a product immediately in a nearby store, they’re more likely to buy instead of abandoning the cart.
3. Strengthen Retail Partnerships
By showing where partner stores carry your products, you give retailers visibility while driving more foot traffic.
Features to Look For in Product Locator Software
- Real-time inventory sync with Shopify.
- Custom filters (holiday gifts, limited editions, local promos).
- Mobile-first design for on-the-go searches.
- Analytics to see which products are searched most often.
- Google Maps or Mapbox integration for accurate navigation.
👉 Related: How to Use Mapbox for Free.
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The Bottom Line
Product locator software isn’t just for convenience, it’s a sales accelerator and loyalty builder.
👉 Start your free Storemapper trial today and give customers the answers they need instantly.
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