Why January Sales Are More Important Than You Think
Many businesses breathe a sigh of relief after December. But the truth is: January is an untapped opportunity. Post-holiday returns, clearance events, and New Year’s resolutions keep customers active.
If your business has physical locations, making them visible and easy to find in January is critical. That’s where a map locator comes in.
What Is a Map Locator?
A map locator is a visual, interactive map that allows customers to find your nearest stores. Unlike a plain text list, it:
- Displays multiple locations clearly.
- Offers zoom and navigation.
- Integrates reviews, hours, and directions.
👉 Related Reading: The Ultimate Guide to Adding a Store Locator.
Why a Map Locator Matters After the Holidays
1. Handle Returns and Exchanges Smoothly
January is peak time for returns. A map locator helps customers easily find the nearest store to return or exchange gifts.
2. Support New Year’s Resolutions
Gyms, health stores, and specialty shops see a surge in January. A locator ensures customers find you before competitors.
3. Keep Sales Momentum Going
Clearance events drive in-store traffic. By showing locations and promotions, you extend holiday revenue into Q1.
Best Practices for January Map Locators
- Highlight services like “extended return windows” or “holiday clearance.”
- Optimize for mobile, since many customers search on the go.
- Sync hours automatically through Google Business Profile.
- Use analytics to track where demand is highest.
👉 Learn more: Google Business Profile Integration with Storemapper.
Case Study: Fairphone
Fairphone’s map locator connects eco-conscious customers with 2,000+ partner stores across Europe . By making every location visible, they not only improved sales but also supported sustainable consumer journeys.
Kickstart Q1 Growth
Don’t let January pass quietly. With a map locator, you keep customers engaged, simplify returns, and maximize post-holiday sales.
👉 Add a map locator to your site with Storemapper free.
