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A store locator does not have to be a static tool. It can actively support lead generation.
By adding contact options and actions, your store locator becomes part of your conversion funnel.
How store locators support lead generation
Store locators can collect leads through:
- Contact buttons per location
- Store specific inquiry forms
- Click tracking on directions or calls
This is especially useful for service based businesses and franchise networks.
Connecting interest to action
Customers searching for nearby locations are often high intent. Giving them a clear next step increases conversions.
Many Storemapper users reference this strategy in blog posts about turning traffic into leads.
👉 Turn your store locator into a lead generation tool
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