Customers do not just want to know where a store is. They want to know what they can buy there.
Adding product or inventory information to your store locator helps customers make faster decisions and reduces unnecessary trips.
Why product visibility matters
For ecommerce and retail brands selling through partners, product availability is often unclear. This leads to:
- Frustrated customers
- Lost sales
- Increased support requests
A store locator that shows product categories or availability solves this problem.
What you can add to store listings
Depending on your setup, store listings can include:
- Product categories
- Custom availability notes
- Links to retailer pages
- Services offered at that location
This is especially valuable for Shopify brands with wholesale distribution.
Improving the “where to buy” experience
When customers know which store carries the product they want, they are more likely to visit and buy. This aligns perfectly with omnichannel strategies.
We explore this concept in multiple Storemapper blog posts focused on ecommerce and retail growth.
👉 Build a store locator that shows product availability
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