Introduction
When customers search “where to buy [product name] near me,” they expect fast, accurate results. A product locator helps them find your exact item at the nearest store.
This post explains how a product locator can boost sales, reduce support requests, and enhance your omnichannel experience.
What’s a Product Locator?
It’s an upgraded store locator that shows which locations carry which products. Users can filter by category, product type, or SKU, and immediately see where to go.
Why It Matters
According to Salesforce, 85% of customers begin their shopping journey online even if they buy in-store.
A product locator:
- Reduces returns
- Aligns customer expectations
- Connects your ecommerce and retail
- Optimizes your distribution funnel
How Storemapper Works
With Storemapper, you can tag each store by product availability. Shoppers use filters to find exactly what they want and you stay in control with:
- Google Sheets or manual data uploads
- Advanced filtering by item type
- Mobile-first design
Example: GRIT
Discover how GRIT scaled its demo network with Storemapper, making the Freedom Chair accessible to more people through a smart, customizable map solution.
Conclusion
A product locator helps connect search intent with in-store availability fast. Storemapper makes it easy to set up and powerful enough to scale.
