If you run a brick & mortar store with a BigCommerce online presence, you might need to look at ways to boost your conversions from time to time. After all, you’re not getting sales by people simply viewing your site - but what can you do to encourage that next step from browser to buyer? Here, we’ll share some tips & tricks plus run through some stellar BigCommerce website examples that have put them in action.Keep reading to learn all about:
- How to make a high-converting website, including by using a store locator.
- Some great BigCommerce website examples of high-converting businesses.
- How to add a store locator to your BigCommerce site.
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What Makes a High-Converting BigCommerce Website?
Using a store locator if you sell at brick & mortar stores
There are countless benefits to using a store locator on your website to show your brick & mortar store locations.
Raise your rankings on search engines
Prospective customers will have a much easier time finding your physical store locations vs. your competitions’ if your site comes up high in their search results. A store locator improves this by raising SEO, meaning you’ll enjoy greater business exposure and more website traffic.
Save time and money all around, become more efficient and improve customer loyalty
When shoppers can quickly scan a list of products on your website that are linked to their preferred store location, they’ll know if their desired item is in stock and whether they should venture out to pick it up - which is much more efficient than making a visit in the hopes your location has what they need. With the help of a store locator like Storemapper, you can do this and display any location information someone might need, like hours, address and phone number. Store locator information is all the more helpful since pricing and promotions can vary by location, so there won’t be any surprises when a customer arrives to make their purchase.
All of this saves time and money not just for you and your team, but for your customers too. Staff at your physical locations will receive fewer inquiries about basic store and product information, allowing them to focus on other tasks and provide better overall service. At the same time, these conveniences will leave your customers more satisfied, trusting and likely to remain loyal to you and your brand for future purchases.
Get invaluable market insights and make better decisions
There’s a good chance you use many tools to collect customer data to help with effectively marketing your products and services. From customer satisfaction surveys to analytics platforms, you have many options. But, have you considered the fact that a store locator offers even more data and information about what most interests your buyers? The tool can log activity that you can analyze later for trends in common needs or preferences. Snippets of information like what gets searched - from products, store hours and even busiest times of day - and user data like visit dates and times, promotional codes and zip codes are so helpful. They can truly help you up your game by improving operations and service or knowing exactly how to plan your next marketing campaign.
Storemapper: The best store locator for your business
Even though you have several store locator apps to choose from, there are many reasons why Storemapper is the best choice for many businesses and could be for yours, too. The tool:
- Boosts offline conversions by guiding your customers to find your physical store locations.
- Is simple to set up and use, no coding skills required.
- Lets you bulk add or upload and edit an unlimited number of store locations, worldwide.
- Has an analytics feature for tracking your stores’ performance so you can tell exactly where people are looking for what you sell.
- Initially matches your site’s design but can easily be customized with CSS and/or Javascript to suit.
- Is equipped with a responsive UI design that includes native apps for directions and looks great on mobile devices.
- Comes with access to responsive support representatives to help with whatever comes up.
Including compelling landing pages
Your website consists of your homepage and various product pages, among others. These types of pages are great for introducing new visitors to your brand or informing through product details. But, rather than just informing, a landing page done well is specifically optimized and designed to convert, turning browsers into buyers and bringing you more sales and profit. Quality landing pages help you retain more traffic, since visitors who arrive at a product page are nearly 75% more likely to leave than visitors who arrive on a landing page. So, you’d be missing out on opportunities if you didn’t put time and effort into creating compelling landing pages.
A good landing page should include:
- One clear CTA.
- Content, including product descriptions, written to achieve one goal for targeted audiences.
- No extra pathways (e.g. site navigation).
- Optimization for marketing campaigns, not necessarily SEO.
Integrating credibility factors in your site’s design and content
It seems like such a simple thing, but establishing credibility and trust with hesitant new visitors to your site can help greatly when it comes to improving conversions. Since shoppers tend to trust ecommerce stores nearly a third less than they do brick & mortar stores and ecommerce operators can’t rely on physical experience to sell products, you need a different competitive advantage.
Now, this can be many things, but you should strongly consider the fact that attractive, professionally designed websites boost shoppers’ confidence and trust in businesses. First impressions truly mean everything, so focusing on this aspect of your store can go a long way.
Stanford Web Credibility Research found there are 10 guidelines that ecommerce stores should implement to boost their credibility:
- Make it easy to verify the accuracy of the information on your site.
- Show that there's a real organization behind your site.
- Highlight the expertise in your organization and in the content and services you provide.
- Show that honest and trustworthy people stand behind your site.
- Make it easy to contact you.
- Design your site so it looks professional (or is appropriate for your purpose).
- Make your site easy to use and useful.
- Update your site's content often (at least show it's been reviewed recently).
- Use restraint with any promotional content (e.g. ads, offers).
- Avoid errors of all types, no matter how small they seem.
These also intersect with the Nielsen-Norman Group’s 4 Credibility Factors: Quality design, upfront disclosure, comprehensive and current content, and connection to the rest of the web.
Now that you know the principles of high-converting sites, let's look at some solid BigCommerce website examples.
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The Best BigCommerce Website Examples
Picklesmash
As the maker of The Original Pickle Salsa™, PickleSmash takes pride in its salsa made from pickles, with no tomatoes. It’s packed with flavor, yet is carb, sugar, fat and gluten-free. Founders Liz and Brian were always passionate about cooking and one night experimented with a dill relish made from pickles, onions, jalapeños and seasoning. They jarred it, shared it with family and friends and, eventually, PickleSmash was born.
What makes this store great:
- Store locator to find locations quickly and easily.
Visit their website.
Love to Dream
This multi-global-award winning, Australian-designed baby sleepwear retailer offers all you need to create the best sleeping environment for your child, at any sleep stage: Swaddling, Transitional and Independent Sleep. Whether you have a newborn or a toddler, you’ll find the right swaddles, sleep bags and pajamas or sleep suits for them right here. All Love to Dream products are designed for comfort in many temperatures, no matter the season.
What makes this store great:
- Bundle or starter packs available for great value.
- Quick order dispatch.
- Free shipping on orders over $50.
- Store locator to find locations quickly and easily.
Visit their website.
Wood Underwear
To address the lack of underwear options for men, Wood creates affordable options that they feel and look great in. The company believes that underwear should not be the afterthought it is for many men out there and that the clothes you wear will feel that much better over the right pair. Plus, anyone who sees you in them will notice, too.
What makes this store great:
- Offers boxers, briefs, trunks, biker briefs, hip briefs, long underwear.
- Tops, loungewear and even cashmere garments available for ultimate luxury.
- Free shipping on orders over $125 within the US.
- Store locator to find locations quickly and easily.
Visit their website.
FLOS
FLOS was founded in Merano in 1962 and has become a world-leading manufacturer of both residential and professional high-end designer lighting and innovative lighting systems. The company is committed to constant research and innovation and finding bright, creative talent. Today, they offer international award-winning fully-integrated design solutions to over 80 countries. FLOS’ unique, high-end designs featured in permanent collections of major art and design museums around the world.
What makes this store great:
- Offers pendant, floor, table, wall, ceiling, and outdoor lighting for any space or room, plus lighting parts and complete collections.
- Catalog is full of iconic lamps created by legendary names in design history (e.g. Achille and Pier Giacomo Castiglioni, Philippe Starck, Antonio Citterio, Piero Lissoni, Marcel Wanders, and Konstantin Grcic).
- Flagship showroom in SoHo, NY to see lighting in person.
- Store locator to find locations quickly and easily.
Visit their website.
What do all of these BigCommerce website examples have in common? The businesses are using a store locator, getting conversions and reaping huge rewards from this. You can do this, too. Next, we'll show you how easy it is to add a locator like Storemapper to your BigCommerce site and see just how successful your business can be.
How to Add a Store Locator to Your BigCommerce Site
You can use a store locator app to add multiple locations to your website or mobile app and show your shoppers the location of your physical stores. BigCommerce store locators display helpful things like directions, location-specific information like hours, autocomplete addresses, and customizable map pins and markers.
Using Google Maps, there are two ways to do this, which we’ve outlined below (this can also be done on platforms like Shopify). And if you’re not using Google Maps, no worries as BigCommerce also integrates with other tools like Mapbox.
Option 1 – Embed your map
To embed your map with Storemapper, create a shortcode to copy and paste to your BigCommerce site. This video or the steps below show you how to do this.
[embed]https://youtu.be/ZOZ_saay__w[/embed]
Add a Google Map to your BigCommerce site with Storemapper by:
- Creating or logging into your Storemapper account. Sign up for a free 7-day trial with no credit card required, risk-free.
- Grabbing your embed code by:
- Clicking on the “Embed Code” button in your dashboard.
- Highlighting the text in the pop-up and copying it.
- Creating a new webpage in your BigCommerce admin area.
- Activating “HTML” and pasting in your code, then saving the page.
Option 2 – Use a Google Maps API key
Since your Google map is publicly available on your BigCommerce site, you’ll create your own account and API key linked to your map and site through Google.
To use a Google Maps API key with Storemapper, you’ll need to confirm whether your Storemapper account has a key added. To do so, login to your account and head to the Google Maps API key tab.
If you see an empty field, follow the steps below.
- Sign in/create your Google account.
- Find the Google Maps Platform site and select “Get Started”.
- In the new window, check the three boxes for enabling APIs. Hit “Continue”.
- You’ll be asked to create a project or select from existing projects. Select “+Create a new project” and enter an intuitive project name (e.g. “Storemapper locator”).
- Fill out the form and select “Agree and continue”.
- Click on “CREATE BILLING ACCOUNT” to enable billing. (99% of Storemapper clients fall under Google’s free map usage quota of about 10,000-15,000 monthly visits to their locator page, so there are usually no additional costs).
- Name your billing account, then hit “Continue”.
- Choose your country and currency in the new window and click “Confirm”.
- In the form, enter your business information and add a payment card.
- Create an API Key here, then click “Create credentials” > “API key”.
- Add HTTP restrictions so that your API key is limited to your site only. Within the Application restrictions section, choose “HTTP referrers”, then add these to “Website restrictions”:
- Wrap your domain name with asterisks to place Storemapper on any subdomain/page under your domain with the API key: *yourwebsite.com/*
- To browse Storemapper from your account dashboard’s Preview screen, add the storemapper domain as well: *storemapper.co/*
- Use asterisks both at the beginning and end of the domain name.
12. Add the required API restrictions by selecting “Restrict key” in the API restrictions section and the “Select APIs’ dropdown. In the APIs list, select “Maps JavaScript API”, “Places API”, and “Geocoding API”.
13. Your key is now generated. Copy and add it to your Storemapper account by logging in and going to the Google Maps API key tab.
14. Paste in the API key to the Google Maps API Key field and select “Update API Key”.
For more information, check out this help page or the video below.
[embed]https://youtu.be/n-DpjEuzd5o[/embed]
With these BigCommerce website examples and best practices, including adding a store locator like Storemapper, you'll be off and on your way to boosting sales conversions before you know it.
